Corporate Philosophy

Protecting Nature, Respecting Humanity, Exceeding Customer Expectations,

Putting Quality First and Challenging Ourselves. 

mizu to ikiru - our promises
Suntory Group's Promise
mizu to ikiru

"Mizu To Ikiru" is the Suntory Group's promise to our stakeholders

Renew the world like water

As a company that delivers the blessing of water and nature to our costumer, we will protect and pass on the natural environment to the next generati

Satisfy people like water

Just as water quenches the thirst of all living things, so will we enrich lives by delivering products, services and social activities of value to customers and society

Move freely like water

We will continue to be a company where all employees take up the challenge to create new value, moving freely and changing and adapting like water

Suntory Group's Philosophy


Our mission is the fundamental reason for suntory to exist, guide, and inspire our organization. We will focus on the needs of our customers and consumers. We deeply respect nature and will strive to protect the environment. By forging greater bonds of appreciation between people and the world around them, we will seek to promote richer, more fulfilling lives.


SGB shares the same vision as Suntory Group and it describes what we want to achieve as a company and as an individual within the company. The bigger we are, the greater our positive impact can be. We will grow to become a company that always benefits its community. By doing good things for society and the environment, we will help make a better, brighter future

Value - Yatte Minahare

We earnestly accept challenges. United by our drive to succeed, we move together to create markets and provide new value. From the start, Suntory has been a pioneer. Today we look forward boldly and confidently

Value - Giving Back to Society

By giving back generously to the world, we show that Suntory stands for both enjoyment and responsibility. While we always aim for success, we recognize the importance of the world around us. We are committed to long-lasting, mutually beneficial relationships.

The Suntory Group Way

It sets out the standards of behavior expected of Suntory employees practicing in their daily activities, to make Suntory Group a company which is selected and loved by customers through the provision of unique values.

Code of Ethical Conduct

It sets forth the basic ethical principles to be followed by Suntory Group to fulfill social responsibilities and gain trust of society