Mizuiku – Aku Cinta Air Bersih (I love clean water)”, a project to promote future generation’s awareness on water conservation, was today launched in Gowa, Makassar, South Sulawesi district as an initiative to support launching of Indonesia Clean Movement by Suntory Group and Suntory Garuda Beverage. Attending the opening ceremony were representatives from Departments of Environmental, Departments of Education and Culture of Gowa, Makassar, South Sulawesi districts, principals of piloted schools, senior representatives of Suntory Garuda Beverage, NGO Peduli Gowa and Kampung Dongeng.

In Japanese, Mizu stands for “water” and iku stands for “education”. Mizuiku is an education program for nature and water that has been successfully deployed in the home regions of Suntory natural mineral water since 2004. More than fifteen years of implementation, the number of program participants reached 162,000 children and parents in Japan attending teaching class and outdoor activities.

Mizuiku is a meaningful program that brings sustainable benefits to the society, especially to children and Indonesia is the second country other than Japan having Mizuiku program implemented by Suntory. The project is funded by Suntory Holdings Limited (SHD) Japan and conducted by Suntory Garuda Beverage (SGB) in partnership with local authorities, schools, Peduli Gowa and Kampung Dongeng, a local NGO in the field of environmental and education. 

The prime focus of this unique hands-on program is to educate children on the role of the water on the planet and to raise greater awareness on the importance of water resources and clean water in their daily life so that they can share understanding and initiatives of protecting and conserving water. Within first year, Mizuiku program is aimed at involving around 1000 pupils and teachers from 15 elementary schools in South Sulawesi, South Kalimantan, East Java and Tangerang including access to become one of reference of environment education program in Adiwiyata schools*. Mizuiku program also offers study programs for students as well as outdoor activities including a factory tours to one of SGB’s plants to observe water saving activities and waste water treatment system at the factory's production facilities. Besides incorporating water education, the project also sponsors creation of biopore that works for soil and water conservation as well as building a rainwater harvesting to accumulating and storing rainwater for on-site use.

Dr. Salam M.Pd. Head Department of Education Regent of Gowa during opening of Mizuiku Train of Trainer class conveyed his highest appreciation for SHD and SGB for commiting to build nurture understanding on the importance of clean water. Mizuiku is aligned with environment-based education and learning indicator program together with Gowa Regent of Education (GKP). He is impressed with the pragmatic, detailed and interactive learning method concluded in Mizuiku.

During audience and exclusive discussion with The Secretary Department of Environment Regent of Gowa, Mr. Idil Hafid and Head Environmental Management – Department of Environment Regent of Gowa, Mrs. Andi Herna, they confirmed to give full support and appreciation for Suntory Mizuiku. They acknowledge our program and will consider including it as reference for environmental education in 2020.

Mr. Charles Rossi, Chief Executive Officer SGB said: “Water is the most essential element in life and in line with the growing of population, we need to raise greater awareness on the importance of water resources and clean water in our daily lives. Through Mizuiku, SHD together with SGB is committed to save the water resources and educating future generations on the importance of water and the nature that nurtures our ground water. Beyond fulfilling our Group Promise “Mizu To Ikiru” to contribute to the sustainable development of the community, we expect this project could be seen as a collaborative project of teachers, parents and  government so together we can help build a better future for Indonesia in terms of the importance of our valuable  water resources and clean water” [EI1]

Under the Group’s mission of “To Create Harmony with People and Nature”, SGB has a strong commitment to sustainable business practices that are beneficial to its employees, business partners and communities, including trauma healing classes and educational funds for kids children in disaster areas. Mizuiku Program is not a project-based initiative but it is a long-term project that is closely tied to SGB’s operation.

 *Since 2006 the Indonesian Ministries of Environment and Education are working jointly to promote environmental education, within the framework of a program for Education for Sustainable Development. The Adiwiyata School Program aims to encourage schools to adopt behaviors that are respectful towards the environment.


About Suntory Group (Japan)

Founded in 1899, Suntory is a multi-national major beverage company with approximately 312 group companies, nearly 37,745 employees across Japan, the United States, Europe and Asia Pacific. Suntory Group's corporate mission is "To Create Harmony with People and Nature." Suntory Group promotes corporate activities that deliver the highest quality products and services to its customers and contributes to the fruitful development of culture and lifestyles as well as to the achievement of a global sustainable environment.

About Suntory Garuda Beverage

Suntory Garuda Beverage (SGB) was established as a strategic alliance in 2011 between Suntory in Japan and Garuda Food in Indonesia. SGB offers a varied portfolio of beverages, from OKKY jelly drink and Mountea ready-to-drink tea to MYTEA bottled tea and Good Mood fruit infused water. In line with Suntory group's value of "Giving back to society," SGB has worked continuously to expand and enrich its CSR and sustainability programs, focusing on three areas: social, environment and governance. Our commitment to society includes educational activities such as career talks and factory tours. In 2019, SGB launched the Suntory "Mizuiku" program, which teaches younger generations the importance of clean water and conserving water resources. Staying true to SGB’s mission to “Inspire a Smile,” SGB will continue to strive to enrich our customers’ lives by developing innovative new products, sharing our values, bringing benefits to our employees and business partners, and contributing to the communities in which we do business.