Quality Standard


Our Commitment to Quality

Since our founding, Suntory has been guided by our customer first quality assurance policy “All for the Quality”. We are constantly challenging ourselves to improve our processes, products and services to better satisfy and delight our consumers.

Prioritizing Suntory MONOZUKURI Values (operational excellence), we craft each product and service with our customer in mind, earning and preserving their trust through unparalleled quality, care and precision, with focus on:

Anticipating Our Customers’ Needs

SGB is constantly innovating across our beverage product portfolio – reducing sugar content and offering healthy products that enhance customer wellness, while still delivering great tastes. We create products through the lens of our customers, listening to their feedback, and satisfying their tastes.

Holding Ourselves to the Highest Standards

SGB places the highest priority on the safety of our products and promoting quality management through dedicated committees.

Never Resting on Our Success

SGB continuously seek to improve our processes, products and services, enlisting each and every SGB employees to earn customer trust through our relentless commitment to quality.